Dr. Amlin David is an Assistant Professor specializing in Marketing and Analytics, with extensive experience in teaching, research and industry. He holds a Ph.D. in Management with a specialization in Marketing from Karunya University, along with an MBA and B.Com. He has served in academic and research roles at various institutions .His areas of expertise include Marketing Management, Digital and Social Media Marketing, Product and Brand Strategies, Retail Management, Services Marketing and Customer Experience Management. He has published research in Scopus-indexed journals, authored a book chapter, presented at national and international conferences and conducted workshops and webinars on mentoring, research methodology and AI tools for education.