Kochi Business School organised its main marketing festival, MaKtrix, which brought together creative individuals and aspiring marketers to learn through interactive activities. The event provided a vibrant platform for students to explore all innovative marketing ideas and showcase their strategic thinking.

A Hub of Creativity & Strategy

MaKtrix featured a series of marketing-focused competitions which tested participants on their branding, advertising and all consumer engagement abilities. Participants developed the original ideas while using actual marketing techniques to solve the authentic business problems.

A Hands-on Learning Experience

The fest included:

Branding and advertising challenges
Marketing strategy and campaign competitions
Creative content and idea pitching sessions
Team-based activities which help people work together to develop new ideas.

The event led students to practice modern marketing techniques through its interactive components.

Looking Back

Matrix demonstrates Kochi Business School's dedication towards developing future marketing professionals through practical learning experiences. The program enabled students to develop all creative abilities while learning to think strategically, and will prepare them for business success.