Kochi Business School conducted a Value Added Course Program on Digital Marketing from 19th to 21st February 2026 at the KBS Seminar Hall. The program aimed at equipping MBA students with practical knowledge and industry-relevant skills in the fast-growing digital landscape.

Insights from Industry Expert

The session was led by Heera Maria Paul, Co-Founder of Adberry and Digital Advertiser. She shared valuable insights on digital strategies, consumer behaviour, and the effective use of online platforms for business growth.

A Practical Learning Experience

The program focused on:

• Understanding core concepts of digital marketing

• Exploring social media and paid advertising strategies

• Learning campaign planning and brand building

• Gaining exposure to analytics and performance marketing

The interactive sessions helped students connect theoretical concepts with real-world applications.

Looking Back

The program reflects the commitment of Kochi Business School to provide industry-driven learning experiences. It enabled students to enhance their digital skills and prepared them to excel in a competitive, technology-driven business environment.