Aura is an artistic and cultural festival at kochi business school, kakkanad which celebrates various forms of artistic expression, cultural diversity, and creative achievements. It brings together artists, performers, artisans, and enthusiasts to showcase and appreciate different art forms, traditions, and cultural practices. The festival provides a platform for artists to display their talents, share their cultural heritage, and engage with a diverse audience. However, even if the event focuses on free creativity there are a few added advantages to MBA students. Which are as follows:
1) Creative and Innovative Thinking
2) Collaboration Strategies
3) Event Management and Operations
4) Cultural Awareness and Global Perspectives
5) Marketing and Audience Engagement
6) Ethical and Social Responsibility

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