Marketing Conclave 2025: Harnessing AI for Competitive Business Advantage

Kochi Business School hosted the Marketing Conclave 2025 on 26th & 27th August at the KBS Seminar Hall. The two-day event explored the theme Harnessing AI for Competitive Business Advantage and brought together a distinguished panel of entrepreneurs, CEOs, and industry experts who shared their perspectives on the future of marketing in the age of artificial intelligence.

Insights from Industry Leaders

The Marketing Conclave 2025 featured thought leaders, including; 

• Mr. Jaison Thomas (Blusteak Media)
• Mr. Jimmy James (PlantShop.Me)
• Mr. Bobin Chandra (Embright InfoTech)
• Mr. Raul John Aju (Nyuasathi & TEDx Speaker)
• Mr. Lovegin John (Cubet)
• Mr. Muhammad Ansar (PHASES Technology)
• Mr. Nijo Varkey (Dinero Tech Labs)
• Mr. Pranoy James (ABA Consulting)
• Mr. Sreeju Pillai (Associate Designers)
• Ms. Ann Mary Thomas (Emirates Optician)
• Mr. Sreehari Sreekumar (Sponsor Studio)
• Mr. Jeswin Thomas George (J-Guard Services)
• Mr. Santosh Nair (JSN Consultants)
• Mr. Haridas KV (Nellikka Chain Restaurant)

These industry leaders contributed valuable insights on the interplay of AI, creativity, and data in shaping a new competitive edge. Their ideas inspired students to broaden their outlook, embrace innovation, and prepare for the dynamic realities of modern business.

A Transformative Platform for Students

The Marketing Conclave provided students with the opportunity to:

• Gain first-hand knowledge of AI’s role in marketing and strategy.
• Build industry connections through direct interactions with successful entrepreneurs.
• Strengthen future-ready skills essential for leadership in a tech-driven business world.
• Learn from real-world case studies that demonstrated how AI is reshaping marketing practices.
• Develop confidence in applying innovative ideas to solve contemporary business challenges.

Looking Back

The conclave reinforced Kochi Business School’s commitment to creating industry-aligned learning experiences and nurturing students to become leaders of tomorrow. The success of the Marketing Conclave 2025 marked a significant milestone in KBS’s journey of shaping professionals who lead with innovation, adaptability, and vision