As the summer heat intensifies, staying hydrated becomes a top priority for everyone, especially those working tirelessly under the scorching sun. Recognizing the importance of supporting the community during these challenging times, Kochi Business School (KBS) took an innovative step by collaborating with Malayala Manorama and Milma for a social outreach initiative, Sambaram. The event, held on March 15, 2024, focused on offering refreshing buttermilk to a key group of public service personnel in Kochi, namely the home guards and traffic officers, as well as the general public.
This thoughtful initiative not only provided much-needed hydration to those in high-traffic, physically demanding roles but also highlighted the importance of community support, social responsibility, and the spirit of collaboration.
The Sambaram initiative saw a powerful partnership between three prominent names: Kochi Business School, Malayala Manorama, and Milma. The primary aim was to provide buttermilk—an age-old, natural drink known for its cooling and hydrating properties—to essential personnel such as home guards, traffic officers, and the public in Kochi.
Milma, renowned for its dairy products, offered buttermilk as a refreshing and nutritious option, while Malayala Manorama lent its media support, ensuring that the initiative reached a wider audience and underscored the collective social responsibility. This collaboration between a business school, a leading media house, and a trusted dairy brand is an exemplary model of how institutions can work together for the greater good of society.
Kochi Business School is one of the leading MBA Colleges in Kochi, Kerala known for its rich legacy of providing quality education. True to its commitment to fostering leadership and social awareness among students, Kochi Business School took the initiative further by organizing the distribution program. The students of KBS were actively involved in the execution of the event—arranging logistics, coordinating with volunteers, and interacting with the recipients.
This initiative is a reflection of Kochi Business School’s core values. As an institution that places a strong emphasis on academic excellence and ethical leadership, KBS encourages its students to understand the importance of giving back to society. The Sambaram program is just one example of how KBS believes in blending education with real-world impact, preparing its students not only for successful careers in business but also as responsible, empathetic leaders in their communities.
In addition to fostering a sense of social responsibility, our initiatives like Sambaram also contribute to the development of essential soft skills in students. By engaging in community outreach programs, students at KBS develop critical thinking, empathy, and organisational skills, all of which are crucial for their professional growth and personal development.
