Kochi Business School, a top MBA college in Kochi recently offered the MBA Batch of 2023-2025 a thorough value-added course on digital marketing as part of an exciting initiative to prepare aspiring entrepreneurs. For students who were keen to explore the realm of digital marketing, this three-day course proved to be a priceless learning opportunity.
Experienced entrepreneur and digital marketing specialist Heera Maria Paul led the sessions. Heera, who has over 5,000 successful paid ads under her belt, brought a wealth of experience and useful insights to the classroom. Her background as a branding consultant enhanced the course's depth and gave students the tools they needed to successfully negotiate the intricacies of the digital environment.
The digital marketing course covered a wide range of crucial subjects, such as search engine optimization (SEO), website development, and different digital marketing tools. The training was dynamic and interactive. Students had an opportunity to what they had learned in real time through practical exercises. Students gained both theoretical knowledge and practical insights applicable to their future careers due to the focus on practical skills.
Being proficient in digital marketing is more crucial than ever in today’s fast-paced business world. With companies depending more and more on online channels to connect with their target markets, the digital marketing sector is changing quickly. Aspiring entrepreneurs must have an idea about how to market goods and services in the digital sphere since consumers are spending more time online.
Having Digital marketing skills enables students to establish strong online identities, interact with clients, and increase revenue. The tools and strategies covered in this course are crucial for creating profitable businesses in the modern era. Students got familiar with search engine optimization (SEO), social media marketing (SMM), PPC, SMO, Email Marketing, and much more. As the future of entrepreneurship increasingly relies on digital strategies, this course provides students with an essential advantage if they want to distinguish themselves.
As the MBA Batch of 2023-2025 continues their journey, they are now equipped with the skills and knowledge to harness the power of digital marketing. Thanks to the expert guidance of Heera Maria Paul and the engaging curriculum at Kochi Business School, these future entrepreneurs are well-prepared to tackle the challenges of the digital age.
This Value-added course on digital marketing not only provided students with essential skills but also inspired them to think creatively and strategically. As they move forward, the experiences gained from this program will undoubtedly shape their paths in the ever-evolving world of business.
